What we
collect.
Only what each step needs.
Four things happen on this site: you build a draft brand kit, you send us a message, you start a Brand Setup, or you just look around. Each one takes a little information.
Your draft brand kit
You give us a website address. An automated browser reads that site’s public pages and captures its logo, colors, type and copy. An AI model turns the capture into a draft kit. We keep the capture and the draft so your link keeps working.
To open the draft you give us an email address. We send one email with the link. The address is stored next to the draft, never inside it.
Contact messages
The contact form takes your name, email address, business name if you add one, and your message. A person on the crew reads it and replies by email. Nothing is sent automatically.
Checkout and projects
Payment runs on Stripe. Your card details go to Stripe directly; we never see or store them. We keep your email address, the amount, the order status and the draft it came from. If you start a project, we keep the brief, the files you upload and the approvals you give, so we can do the work.
Visiting the site
Our servers and Cloudflare keep standard access logs: IP address, pages requested, browser type. We use your IP address to limit abuse of the forms; those counters expire within hours. We count which steps of the kit funnel were reached, with the campaign labels from the link you arrived on. No third-party analytics runs here.