Our design
system

See one we built: ours. This is the same kind of kit we build for clients, made for our own brand: colors that work in light and dark, a full set of type sizes, our icons, our pattern and our mascot. Yours holds your brand the same way.

Try Speed Get your own

Speed, the Speed Styles cheetah, in a maroon race suit and black sunglasses, waving

Try
Speed.

Put Speed to work in your own AI tool.

Say what Speed should do. We write the prompt, with his full look and links to his pictures. You paste it into ChatGPT, Claude or Gemini.

1
What should Speed do?
Pick a background
Pit garageRacing red
Make it a LinkedIn post too
Post headline
Copy it and paste it into ChatGPT
Open ChatGPT

Paste this into ChatGPT, Claude, or Gemini

Make an image of Speed, the Speed Styles mascot.

WHAT SPEED IS DOING
Wave from the pit wall while a wall of screens shows on-brand ads.

WHO SPEED IS
Speed is a golden cheetah mascot: quick, confident and grinning. Keep his exact look in every image.
- Fur and face: golden cheetah fur with solid black spots, a white muzzle, dark round ears and black brows. A spotted tail with a dark tip.
- Suit: a deep maroon quilted race suit (#551C1C) with racing red (#FF0000) side and shoulder panels, thin signal yellow (#EDED24) piping and a signal yellow ribbed collar. The red and yellow S patch sits on his left chest.
- Sunglasses: black wraparound sunglasses with two white highlight bars on each lens. Always on.
- Gloves: white four-finger gloves with maroon cuffs.
- Boots: maroon race boots with red and yellow trim.
- Proportions: a cartoon mascot with an enlarged head.
- Expression: happy. Match the expression reference below. His feelings show through his brows, ears and mouth, never through the sunglasses.

REFERENCE IMAGES
Attach these images to your chat, or fetch them from these links, before you start:
- Master pose: https://speed.style/assets/mascot/speed-master.webp
- Front: https://speed.style/assets/mascot/speed-front.webp
- Back: https://speed.style/assets/mascot/speed-back.webp
- Left side: https://speed.style/assets/mascot/speed-left.webp
- Right side: https://speed.style/assets/mascot/speed-right.webp
- Expression (happy): https://speed.style/assets/mascot/speed-expression-happy.webp
- S mark, for the patch on his chest: https://speed.style/assets/logos/speedstyles-mark-red-yellow.svg
The full mascot specs: https://speed.style/design-system#mascot

BACKGROUND: PIT GARAGE SCENE
Speed's pit garage. A dark maroon (#3D0C0C) and near-black (#220404) garage with racing red (#FF0000) and signal yellow (#EDED24) light trails streaking through it, warm overhead lights and a glossy floor that catches the color.
For the look of the garage and the light, see https://speed.style/assets/scenes/scene-pigeon-new-way.webp (match the background only).
Keep the area right around Speed calm and darker, so he stands out from the scene.

RULES
- Never change his colors, his costume or his proportions.
- Never remove or change his sunglasses.
- No neon and no glow.
- Show his full figure, or crop at a clean edge like the waist. Never crop at his face.
- No text over him. He always has his own area.
- Stay in the brand colors: racing red #FF0000, signal yellow #EDED24, maroon #551C1C and #3D0C0C, and ivory #FFFFF0.

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Speed, the Speed Styles cheetah, in his maroon race suit and black sunglasses

Six
themes.

Every theme in light and dark.

Every section of our site picks one of six color themes, and each one has a light and a dark version. Every text color is easy to read on its background. The site follows your device’s light or dark setting.

Neutral Primary · lightSpeedDesign at super speeds